for agency founders

Build profit for your own agency — not just for your clients'.

You've spent years growing your clients' bottom line. Franc Business is the operating system that finally lets you do the same for your own agency — clear margins per client, real cost of every project, and cash-flow visibility you can make decisions on.

14 days free · no card required · set up in 2 minutes.

Built inside a working agency since 2019 Hosted in the EU · GDPR-ready Strict per-agency data isolation 14-day free trial · no card
founder story

"I built Franc Business because the tools I tried treated my agency like a software shop or a freelance studio. It's neither. Agency founders deserve their own operating system — one that helps them grow their own profit, not just their clients'."

— Daniela Șuhanea, EMBA · founder of Franc Agency

20+ years in marketing7+ years in agency management

doubled our city's agency revenue in 3 years

5 yrs

to outpace agencies with 10+ years on the market

the problem

Most agencies grow revenue. Few grow margin.

You can be busier than ever and still not know if you're actually making money. Three quiet leaks do most of the damage:

8 tabs · zero answers

Disconnected tools

Revenue in one app, hours in another, contracts in folders. The full picture lives in nobody's head — so the answer is always 'let me check.'

runway: unknown

Profitable on paper, tight in the bank

Invoices issued aren't cash collected. Without cash flow and runway in front of you, every hire and every raise is a gut call.

−95% margin · invisible

The client that quietly eats your team

Big retainer, bigger hours. Without margin per client, your busiest account can be the one losing you the most money.

why it matters

Three things it fixes on day one.

01

See the whole business on a single screen

Clients, contracts, leads in pipeline, invoices, overdue payments, team and hours logged. No more 8 open tabs and 'let me ask someone what status X is in.'

02

Clear, repeatable processes for the team

Sales pipeline with automatic scoring, client onboarding flows, contract templates and monthly reports. Your team follows the structure — they don't keep asking you.

03

Built by an agency, for agencies

Every module was validated on our own business before we opened it up. Not a generic CRM bent into shape — a BI designed around how marketing agencies actually operate.

inside the platform

Numbers that turn into decisions.

Three views the founders we work with open every Monday morning. Each one is built to answer a specific question: who's actually profitable, what's a client really costing me, and can I afford the next hire?

margin per client
cost profit
Client A+43%
Client B+24%
Client C+6%
Client D-6%
profit per client

Stop confusing revenue with profit

See real margin per client — revenue minus the hours, subcontractors, ads and tools it actually took. The ones quietly losing you money show up in red.

€57ktotal cost
team hours58%
subcontract18%
ads / tools14%
overhead10%
real cost

Know where the money actually goes

Hours, payroll, ad spend, software, overhead — fully allocated per project. You stop pricing by gut and start pricing by data.

cash flow · 8 monthsrunway 7.2m
HIRE NEXT AM?━ cash in┄ cash out
cash flow

Decisions, not anxiety

See cash in, cash out, and runway 6 months ahead. Hire? Raise prices? Drop a client? Each decision shows up with its impact before you commit.

one platform

Everything your agency runs on, in one place.

The financial views are the headline — but they only work because the whole operation feeds them. It's all built in, and it's all connected.

Summit Fitness — proposalscore 78
Aria Beauty — qualifiednew
Stale deal · 21d quietfollow up

Clients & pipeline

Every client with contracts, health score and history. Leads scored automatically, so the team knows who to call first.

Bloom Dental — Junedue 4d
Harbor & Vine — Maypaid
Vertex renewalin 23d

Contracts & invoicing

Retainers, projects, renewal dates and invoices with overdue ageing — the paperwork that feeds the numbers.

Rebrand — Bloom Dental38 / 60h
Website — Vertex147% budget
Retainer — Harboron track

Projects & timesheets

Run projects with budgets and deadlines, and let integrated timesheets log every hour against them — so project profitability is live, not a month-end guess.

Team payroll€1,500/mo
Meta ads — Bloom€300
Software€180/mo

Costs & allocation

Payroll, subcontractors, ad spend, software, overhead — direct to a client or pooled and distributed transparently.

Plan sent for approvalpending
Post #4 — approved
Change requested1

Client portal & approvals

Share plans and posts with clients, collect approvals and comments — without endless email threads.

Profit per clientCSV
Cash flowPDF
Monthly reportready

Reports & exports

Monthly business reports and CSV export on every view — so your numbers go wherever you need them.

ai business advisor

A strategist on call, 24/7.

Franc Business comes with an AI advisor trained on your own numbers — clients, hours, contracts, cash flow. Ask in plain language and get answers grounded in your reality, not generic tips. It's the business partner you'd hire if you could.

  • Spot leaks before they hurt — clients quietly losing margin, scope creep, missed renewals.
  • Plan with confidence — pricing changes, hires, runway, all simulated against your real data.
  • Get the next move — not just dashboards, but concrete actions ranked by impact.
F

Franc Advisor

trained on your business data

ask anything about your business…
why not just…

Not a spreadsheet. Not a generic CRM.

CRMs track relationships. Spreadsheets break the moment someone edits the wrong cell. Franc Business tracks whether the work makes money — built for how agencies actually run.

CapabilitySpreadsheetsGeneric CRMFranc Business
Clients, pipeline & contracts in one place
Profit & margin per client
Real cost per project (hours + costs + overhead)
Cash flow & runway forecast
AI advisor on your own numbers
Updates itself as the team works
pricing

Plans that pay for themselves with one saved client.

Find one client quietly losing you money and the platform has covered its cost for years. Launch pricing, locked for founding members.

Starter

€49/ month

 

For small agencies getting their operations in order.

  • Up to 3 team members
  • Clients, pipeline & offers
  • Contracts & invoicing
  • Time tracking & timesheets
  • Client health scores
Start free trial
Most popular

Growth

€99/ month

 

For founders who want the full financial picture.

  • Up to 10 team members
  • Everything in Starter
  • Profit per client — real margins
  • Real cost per project
  • Cash flow & runway forecast
  • Client portal & approvals
Start free trial

Scale

€199/ month

 

For agencies running on data, not gut feeling.

  • Unlimited team members
  • Everything in Growth
  • AI Business Advisor on your numbers
  • Scenario planning (hire, reprice, drop)
  • Priority support
Start free trial

14-day free trial on every plan — no card required. Prices are launch pricing, per workspace, VAT excluded.

Founding members lock −50% for life →
become an early investor

You like the idea? Help us ship it.

Pay upfront for one full year of access and you become an early investor in Franc Business. In return: preliminary access months before public launch, founding-member price locked in for life, and a direct line to shape what we build next.

what you get as a founding investor

  • 1 year of full access — every module, every update, no caps.
  • Preliminary access — in your account weeks before the public launch.
  • Founding-member pricing — locked in for as long as you stay.
  • Direct line to the build — your feature requests skip the queue.
Become a founding investor

We'll send pricing and onboarding within 24 hours.

See your agency's real numbers this week.

14-day free trial · no card required · cancel anytime.